The Lean Startup
by Eric Ries
Startup · Innovation
In Stock
Pages: 336
Language: English
About this item
The Lean Startup introduces a modern approach to building successful businesses through rapid experimentation and continuous customer feedback. Eric Ries explains how entrepreneurs can reduce waste, validate ideas quickly, and adapt products based on real user needs. The book presents practical frameworks such as the Build-Measure-Learn cycle that have transformed startup culture worldwide. Its principles apply not only to startups but also to established organizations seeking innovation. Clear examples make the concepts accessible to readers from all backgrounds. It has become an essential guide for entrepreneurs and product developers.
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