Influence: The Psychology of Persuasion
by Robert B. Cialdini
Marketing · Psychology
In Stock
Pages: 592
Language: English
About this item
Influence explains the psychological principles that shape why people say "yes" and how ethical persuasion works in everyday life. Robert Cialdini presents six core principles of influence, supported by decades of scientific research and practical examples. Readers learn how persuasion affects business, marketing, negotiations, and personal relationships. The book also teaches how to recognize and resist manipulative tactics. Its engaging style makes complex psychological concepts easy to understand. It is considered one of the most influential books ever written on persuasion and behavioral psychology.
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